Have you ever struggled to make a presentation? Do you preach, teach or present on a regular basis and wonder how long what you are saying is being retained by your audience? Have you ever wondered why some things are easier to learn than others? Question no longer, Made to Stick: Why Some Ideas Survive and Others Die by By Chip Heath and Dan Heath is a book of answers. The authors skillfully guide the readers through urban legands, successful marketing campaigns, and teaching styles that have found the secret of stickyness.
I picked up the book to improve my communication style when I preach and teach and I am glad that I did. This book is easy to read, easy to remember, and easy to impliment in everyday conversation as well as important communication like preaching and teaching. I was blessed beyond measure through reading it and highly reccomend it to anyone intent on becoming a more effective communicator.
This is the best book on speaking or communicating that I have on my shelf. Made to Stick is a agreat read with an easy to read, easy to access, and easy to remember organizational style. The retail price is $26.00 (hardcover), and is available at places like Amazon.com for $17.16. I gave it five stars.